After all the speculation about unhappiness and a bidding process, Hulu's owners aren't going anywhere. Disney, 21st Century Fox and Comcast's NBCUniversal have decided … Read the whole story
Havas has launched a new branding agency called Brand Acumen. The New York-based firm is part of the holding company's Havas Creative division and … Read the whole story
Sinking broadcast ratings and a mediocre scatter market caused broadcast prime-time commercial prices to sink by nearly 10% in the first quarter this year. … Read the whole story
The New York Times Co. has received at least three viable bids for 'The Boston Globe,' which reported that three bidders were selected from … Read the whole story
CNBC.com's revamped home page is far cleaner and better capitalizes on visuals. Gone is what seemed like an endless list of indistinguishable headlines in … Read the whole story
Its midsummer and TV networks keep trying their luck with new shows -- with mediocre results. Fox's "Hell's Kitchen" and CBS's "Big Brother" tied … Read the whole story
Former MRM Worldwide CEO Marc Landsberg took the wraps off his new social media agency this week. He has named it socialdeviant and declared … Read the whole story
- COMMENTARY
Relying on CRM to repair BofA is like treating melanoma with Clinique. It is as if there were a meeting of top managers who … Read the whole story
- COMMENTARY
Marketing mix modeling (MMX) has largely become the de facto measurement approach for marketing performance. MMX needs to evolve to fulfill its promise. Read the whole story
