IPG Mediabrands is aligning its U.S.-based out-of-home ad shop Outdoor Advertising Group with sibling OOH operation rapport in the UK. OAG is being rebranded … Read the whole story

Cable operators moving to a la carte pricing would leave a massive financial hole in the TV business. So-called unbundling would remove an estimated … Read the whole story

Ahead of its quarterly earning report, Discovery Communications got a rare sell recommendation from a stock market analyst because of a too pricey valuations … Read the whole story

One of WWE's longtime big TV efforts, "SummerSlam," the major pay-per-view wrestling/entertainment TV show, will gain some heavy promotional/advertising push from PepsiCo's Doritos and … Read the whole story

There are plenty of digital media properties based on print publications, but considerably fewer examples of things moving in the opposite direction, from digital … Read the whole story

Publicis Groupe has invested $15 million in Jana, the Boston-based mobile rewards platform. The platform targets consumers in fast-growing and emerging markets, like Indonesia, … Read the whole story