by Wayne Friedman
With the agreement to buy the Belo Corp. TV group, Gannett will become more of a TV company and less dependent on print. In … Read the whole story
by Wayne Friedman
TV commercial-skipping can be slowed down with the right creative content. A new study from digital video/audio technology company Avid says that 66% will … Read the whole story
by Steve McClellan
The National Advertising Division, a unit of the Advertising Self-Regulatory Council, has asked the Federal Trade Commission to explore nearly two dozen questionable advertising … Read the whole story
by Erik Sass
Joe Ripp has been named CEO of Time Inc., replacing outgoing CEO Laura Lang, who is due to leave the company after it spins … Read the whole story
by Steve McClellan
Dentsu Entertainment USA, a unit of the Tokyo-based ad giant Dentsu, is teaming with Nelvana Enterprises and Fuel Entertainment to create a new children's … Read the whole story
by Steve McClellan
Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new creative agency of record after a review, the agency and client … Read the whole story
by David Goetzl
Netflix plans to stick with its current price structure even as content costs escalate. CEO Reed Hastings said $7.99 a month is "pretty close … Read the whole story
COMMENTARY
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Two Sundays ago, WNET, the local PBS outlet in New York, aired the documentary "The Real Men and Women of Madison Avenue." Featuring interviews … Read the whole story
COMMENTARY
by Mary Berner
Consumer demand for magazine media -- across all platforms -- isn't just holding steady, it's growing. The audience in print and on tablets is … Read the whole story