MediaDailyNews
Thursday, August 8, 2013
  • Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served

    In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story

  • Time Warner Posts Solid TV, Film Revs

    Time Warner posted strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gained 11% (or $129 million) in … Read the whole story

  • Scripps Networks Interactive Signs With Rentrak

    Scripps Networks Interactive, which operates the Food Network and HGTV, has signed with Rentrak to supplement the Nielsen ratings it receives. If not used … Read the whole story

  • Disney/ABC Names Pastor SVP, Strategy, Oversees Research

    Paul Pastor, who has helped manage Disney's investment in Hulu and overseen digital and international initiatives, will add oversight of research for the ABC … Read the whole story

  • Nexstar Rockets 40% In Revs

    Benefiting from its acquisition of 18 stations, Irving, Texas-based Nexstar Broadcasting climbed over 40% in revenue for its second-quarter earnings results. Nexstar pulled in … Read the whole story

  • Saga, Salem Report Uptick In Radio Results

    Radio's sluggish first quarter was followed by modest improvement in the second quarter, judging by the results from several broadcast radio groups. Saga Communications … Read the whole story

  • Cellular One's First Celeb Campaign Launches 4G

    Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Group, tells "Marketing Daily" the campaign will run through the end of 2013 … Read the whole story