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by Joe Mandese
As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into … Read the whole story
by Fern Siegel
MediaCom has reteamed with Discovery Channel and agency partners Deutsch LA and Edelman to transform the VW's Beetle Convertible into an underwater shark cage. … Read the whole story
by David Goetzl
Ford, Geico and Yum Brands will take on launch sponsor roles with Fox's new 24/7 cable network, Fox Sports 1. The network describes them … Read the whole story
by Erik Sass
More print subscribers plan to cancel their subscriptions in 2013, per a Reynolds Journalism Institute study. The percentage was highest among print subscribers ages … Read the whole story
by Fern Siegel
Homes.com, an online real estate destination, has kicked off its first national TV ad campaign. The new 30-second spot airs on cable networks across … Read the whole story
by David Goetzl
Perry Sook, the CEO of station group Nexstar, says he expects CBS to land game-changing rates in its negotiations with Time Warner Cable that … Read the whole story
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by Joe Mandese
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
by Gavin O'Malley
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
by Gavin O'Malley
Expanding its video strategy, "The Atlantic" this week is rolling out several new offerings and increasing the size of its video team. New installments … Read the whole story
COMMENTARY
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Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear … Read the whole story