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by Joe Mandese
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story
by Erik Sass
Lamar Advertising Co. is filling in some blank spots in its national billboard network by acquiring a number of smaller billboard companies, including substantial … Read the whole story
by Wayne Friedman
The biggest pay TV services shrank about a half percent in terms of their overall video subscribers in the second quarter of this year. … Read the whole story
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by Joe Mandese
At a time when content marketing is becoming a key part of most brands' media mix, TV audience measurement firm Rentak has acquired one … Read the whole story
by Erik Sass
Clear Channel Outdoor is suing the city of Baltimore in federal court over a new municipal tax on billboards that charges $5 per square … Read the whole story
by Wayne Friedman
Sunday night TV viewing was all about the double "B"s -- "Big Brother" and "Breaking Bad" -- when it came to the key viewers … Read the whole story
by Joe Mandese
ignition, the experiential marketing shop that is part of Havas' Sports & Entertainment Network, has named John Teter global creative director. He joins from … Read the whole story
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by Gavin O'Malley
Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, … Read the whole story
by David Goetzl
As professional sports stadiums look to attach brands to seemingly as many aspects as possible, FedEx Field will now have the StubHub Club Level … Read the whole story
COMMENTARY
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Ever have one of those days when you just want to settle in with your vegetable sandwich, snuggle up to your Mom, and rap … Read the whole story

COMMENTARY
by Joe Mandese
I'm thinking a lot about Nasdaq today. And it's not just because programmatic media-buyer Rocket Fuel has filed to begin trading shares of stock … Read the whole story