by Joe Mandese
In a move to create the infrastructure necessary to bring programmatic TV audience-buying to the kind of scale that has been transforming the way … Read the whole story
by Wayne Friedman
Fox News Channel has easily retained its top viewership spot among all cable news networks in August -- with CNN the only network to … Read the whole story
by Fern Siegel
Katz Media Group named Mark Rosenthal CEO of Katz Radio Group, its radio representation company. Rosenthal, a seasoned advertising and marketing executive, was part … Read the whole story
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by Erik Sass
News Corp., newly spun off from 21st Century Fox under Rupert Murdoch's management, announced plans to sell 33 publications -- including eight daily newspapers … Read the whole story
by Wayne Friedman
Telco and IPTV-related TV services will be one of the few growth areas remaining in the multichannel TV-video distribution industry. In five years, its … Read the whole story
by David Goetzl
Brian Dollenmayer, who spent close to 20 years at Fox, is moving to Tribune in a top marketing role. Dollenmayer will oversee marketing at … Read the whole story
COMMENTARY
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Last December, I wrote a column about Samsung's surprisingly deft advertising swat against Apple's swaggeringly superior branding operation. The surprise to me was how … Read the whole story
by Joe Mandese
Based on their ability to get others to help spread their opinions about the ad industry, Madison Avenue's most influential pundits are not -- … Read the whole story