GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
If any trend has more upside than digital marketing and Hispanic marketing, it would have to be the intersection of those two disciplines. The … Read the whole story
Traditional TV viewers are increasingly spending more of their time watching more digital video. While 40% of 18-34 viewers watch some digital video at … Read the whole story
There will be a major shift in one of the bigger TV shows when it comes to branded entertainment: Fox's "X-Factor" has struck deals … Read the whole story
RCN, the overbuilder that provides triple-play service in parts of the Northeast, looks to have faster Internet service than some of the country's largest … Read the whole story
ITV Studios has assembling an all-star cast of actors, including Jennifer Saunders of "Absolutely Fabulous," to fill one of the key roles in the … Read the whole story
It's been employing videos, social media posts with animated gifs, memes and Twitter Vines contributed by a host of collaborators from around the world, … Read the whole story
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Your privacy is very important to us. We designed our Data Use Policy to make important disclosures about how you can use Facebook to … Read the whole story
