by Joe Mandese
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
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by Erik Sass
If any trend has more upside than digital marketing and Hispanic marketing, it would have to be the intersection of those two disciplines. The … Read the whole story
by Wayne Friedman
Traditional TV viewers are increasingly spending more of their time watching more digital video. While 40% of 18-34 viewers watch some digital video at … Read the whole story
by Wayne Friedman
There will be a major shift in one of the bigger TV shows when it comes to branded entertainment: Fox's "X-Factor" has struck deals … Read the whole story
by David Goetzl
RCN, the overbuilder that provides triple-play service in parts of the Northeast, looks to have faster Internet service than some of the country's largest … Read the whole story
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by Fern Siegel
ITV Studios has assembling an all-star cast of actors, including Jennifer Saunders of "Absolutely Fabulous," to fill one of the key roles in the … Read the whole story
by Karlene Lukovitz
It's been employing videos, social media posts with animated gifs, memes and Twitter Vines contributed by a host of collaborators from around the world, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Your privacy is very important to us. We designed our Data Use Policy to make important disclosures about how you can use Facebook to … Read the whole story