If it hadn't been for the alleged embezzlement of the firm's former controller -- reportedly under investigation by the FBI -- the company might … Read the whole story

KSL Media -- the independent media agency with offices in New York and California -- is going out of business, the firm confirmed in … Read the whole story

Spending on traditional advertising -- meaning media advertising that does not use the Web or other digital channels -- will decrease 2.1% over the … Read the whole story

Watching a video on a big living-room TV screen can be good news for streaming TV-video producers -- especially those video segments that are … Read the whole story

Strong viewer engagement with a TV program is closely correlated with the next-day ability to remember a TV commercial. This is a positive indicator … Read the whole story

Estimates are that the ABC network, which closed upfront deal-making in late July, pulled CPMs in the 7% to 8% range. Disney also continues … Read the whole story

With Time Inc. preparing to be spun off from Time Warner, strategic moves are coming fast and furious. Most recently, People StyleWatch unveiled a … Read the whole story

Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story