by Wayne Friedman
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive … Read the whole story
by Wayne Friedman
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
by Erik Sass
Advertising Week is getting its own broadcast channel courtesy of Clear Channel Media and Entertainment, which has recruited media strategist Michael Kassan to provide … Read the whole story
by Wayne Friedman
On-demand TV services are seeing higher "binging" activity -- which Nielsen describes as watching more than three episodes a day. Among subscription video-on-demand (SVOD) … Read the whole story
by Joe Mandese
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-time index of programmatic advertising activity, including the overall marketplace, as well as … Read the whole story
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by Gavin O'Malley
Supporting its aggressive content strategy, Hulu has scored a multi-year distribution deal with BBC Worldwide North America. Per the expanded partnership, Hulu is hoping … Read the whole story
by Joe Mandese
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independent Spanish agency Ymedia, including its minority holding in digital indie Wink TTD. … Read the whole story
by Joe Mandese
Publicis Groupe has expanded its digital footprint, announcing a deal to acquire London-based Poke, an award-winning digital shop known for its work on Mulberry, … Read the whole story
COMMENTARY
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"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately … Read the whole story
COMMENTARY
by Josh Lovison
"What do I want?" Sometimes it's an incredibly hard question to answer. Whether deciding where to get dinner, what smartphone to buy, or even … Read the whole story