by Joe Mandese
Media research sources have been buzzing this week on speculation that a deal with the Federal Trade Commission on Nielsen's proposed $1.26 billion acquisition … Read the whole story
by Wayne Friedman
Good news for TV programmers: TV viewers use Twitter during their TV programming -- showing lots of engagement, according to analysts. The bad news? … Read the whole story
by Wayne Friedman
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
by Erik Sass
Macy's is the exclusive launch partner for Apple's new iTunes Radio, the company announced Thursday, allowing the retailer to reach tech-savvy consumers with customized … Read the whole story
by Joe Mandese
Lost in the headlines about news that Google is readying a new non-cookie based method for tracking consumers and targeting and serving ads to … Read the whole story
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by Erik Sass
Bonnier's photography titles, American Photo and Popular Photography, have joined forces to create a new custom publication sponsored by Sony, called Imaging Edge. Read the whole story
by Tyler Loechner
IAB's Programmatic Publishers Task Force this morning released their first whitepaper, titled "Programmatic And Automation - The Publisher's Perspective." The purpose of the whitepaper, … Read the whole story
by Wayne Friedman
Dish Network's commercial skipping of its Hopper set-top-box device got another legal win on Wednesday -- this time from a U.S. District Court in … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On this eve of the 10th anniversary of New York's Advertising Week (stay calm and keep your mobile games handy) friends were trying to … Read the whole story
COMMENTARY
by Nilay Dhamsania
Well, this is the question most of us have in our minds as we get exposed to this sensational news - "Google Patents 'Pay-Per-Gaze' … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Every year as part of TMK.edu, I hold a Presentation Skills Workshop. In this biz, if you can't give a dynamic interesting presentation, you'll … Read the whole story