by Joe Mandese
As part of the decree settling the Federal Trade Commission's review of its $1.3 billion acquisition of Arbitron, Nielsen will divest a key component … Read the whole story
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by Wayne Friedman
Time Warner Cable has started up a new unit where marketers can customize their messages in live programming across multiple platforms. The new unit … Read the whole story
by Wayne Friedman
By any measure, CBS had a pretty good year -- landing on top of the TV network leaderboard. But attrition at other networks contributed. … Read the whole story
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by Erik Sass
Financial news and information publisher Bloomberg is expanding its digital video production and distribution through a partnership with the Branded Cities Network, a division … Read the whole story
by Wayne Friedman
Two big TV winners on a late September Sunday night were "Sunday Night Football" and the "Emmys." CBS grabbed strong improving numbers for the … Read the whole story
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by Erik Sass
Paul J. Meyer, who previously served as president and CEO of Clear Channel Outdoor's Americas Division, has joined international out-of-home advertising company JCDecaux as … Read the whole story
by Laurie Sullivan
Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstrom promoting the latest UGG Collection to foster strong conversations between the publisher, … Read the whole story
COMMENTARY
by Ted Prince
It's not exactly news that print media brands, particularly those with a large footprint in the newspaper business, are staring at doom. However, what … Read the whole story
COMMENTARY
by David Porter
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story