by Joe Mandese
As his final term as the chief executive of the de facto media capital of the world winds down, New York City Mayor Michael … Read the whole story
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by Tyler Loechner
IPG Mediabrands' mission to automate 50% of its media buying by 2016 via the Magna Consortium might be an ongoing challenge, but that hasn't … Read the whole story
by Wayne Friedman
The cost per thousand viewers for advertisers continues to rise on cable networks by mid-single-digit percentage hikes -- with sports networks/programmers commanding the highest … Read the whole story
by Erik Sass
Nickelodeon is getting into the radio business -- or at least digital radio -- through a partnership with Clear Channel Media and Entertainment's iHeartRadio, … Read the whole story
by Wayne Friedman
Strong cable programming -- especially AMC's series finale of "Breaking Bad" -- shuffled the viewer mix for the first Sunday of the new TV … Read the whole story
by Erik Sass
GateHouse Media, which owns hundreds of small and mid-sized community and weekly newspapers around the U.S., has entered Chapter 11 bankruptcy protection. According to … Read the whole story
by Wayne Friedman
Following in the footsteps of other networks, ABC has disclosed current viewing -- traditional, time-shifted and digital viewing -- for one key up-and-coming show, … Read the whole story
by Joe Mandese
Publicis Groupe this morning announced a deal to boost its stake in a group of Romanian shops -- Leo Burnett & Target, Starcom MediaVest … Read the whole story
COMMENTARY
by Kyle Lacy
The dual screen phenomenon - integrating mobile and social media into the TV viewing experience - is undeniable, and marketers must take advantage of … Read the whole story