by Wayne Friedman
TV advertising-targeting company Simulmedia says it will be the first company to offer guarantees on TV advertising campaigns using purchasing data. Guarantees will come … Read the whole story
by Wayne Friedman
Adding to its array of traditional and digital networks, Scripps Networks Interactive is starting up an overarching new digital lifestyle video site, called ulive, … Read the whole story
by Karl Greenberg
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engagement extension of a 60-second movie pre-roll ad for the car, via AOR … Read the whole story
by Erik Sass
United Airlines and custom publisher Ink have joined forces to launch a new in-flight (and in-lounge) publication, Rhapsody, which will be available exclusively to … Read the whole story
by Gavin O'Malley
If not quite keeping pace with traditional networks, new-age TV programmers are greenlighting pilots at an unprecedented rate. Adding to its first round of … Read the whole story
by Wayne Friedman
Oil and game company ExxonMobil says the new Fox cable network FXX's logo is too similar to its logo and filed a lawsuit, demanding, … Read the whole story
by Steve Smith
Twitter disclosed details of its business in a public filing with the SEC late yesterday. With $316.9 million in revenue last year, the company … Read the whole story
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by Steve McClellan
The plan is to develop "next generation" cross-platform video audience measurement tools utilizing set-top box and segmentation data. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to new data from a company that (surprise!!) promotes emails as ecommerce drivers, nearly 90% of Millennials access mobile emails, and many make … Read the whole story
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by Tyler Loechner
Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage … Read the whole story
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by Steve McClellan
In a global consolidation move, Newell hands PHD media chores while BBH becomes the lead creative agency. Read the whole story
COMMENTARY
by Karen Herman
One sunny Friday afternoon last March, I received a tweet. Though it was simple in form and short in message, it created an immediate … Read the whole story