by Erik Sass
Pepsi has joined forces with Tr3s, MTV's music and lifestyle channel for young Hispanics, to help raise the profile of Pepsi's "Vive Hoy" (Live … Read the whole story
by Wayne Friedman
Senior executive changes at NBCUniversal continue -- this time at Telemundo. Emilio Romano, president of NBCUniversal's Spanish-language Telemundo -- who had oversight for Telemundo … Read the whole story
by Wayne Friedman
A rising star this broadcast season? It would be hard not to include ABC's 10 p.m. Thursday drama "Scandal" on a very small list. … Read the whole story
by Karlene Lukovitz
"So the question was, how do you leverage an already successful campaign and take it to the next level, particularly in a multi-screen world … Read the whole story
by Wayne Friedman
"The Tonight Show with Jay Leno" continues to be the top late-night show for the first week of the new TV season. For the … Read the whole story
by Karl Greenberg
John Costello, president of global marketing and innovation for the brand, talked about brand strategy and equity at the Association of National Advertisers' Masters … Read the whole story
by Erik Sass
The digital radio scene is heating up with new competitors, products and business models. The latest development comes from Rdio, which has made its … Read the whole story
by Laurie Sullivan
Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion -- about 1,057 deals -- during the first … Read the whole story
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by Steve McClellan
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP's Kantar and other subsidiaries in connection with a two-year-old lawsuit that was … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What if the received wisdom about how to produce and sell all things to all people was based on an incomplete understanding of what … Read the whole story
COMMENTARY
by Joe Mandese
Over the 10 years I've been involved in producing this magazine, I've often had a "gun to my head," but until this issue, it … Read the whole story