by Joe Mandese
In what may be the most exhaustive analysis of the burgeoning "second screen" TV marketplace to date, two of Interpublic's elite media units have … Read the whole story
by Wayne Friedman
Media researcher Kantar Media is starting a new TV audience measurement service that will combine key consumer purchasing behavior. Looking to compete with Nielsen … Read the whole story
by Erik Sass
The print advertising market isn't exactly booming, but that's not deterring publishers from rolling out new titles, according to MediaFinder, a property of Oxbridge … Read the whole story
by Wayne Friedman
Two weeks into the new season, typical broadcast audience erosion has yet to show itself. Total average prime-time viewers numbers are virtually flat compared … Read the whole story
by Erik Sass
News organizations confronting declining advertising revenues and the transition to digital media have yet another long-term trend to worry about: in addition to generally … Read the whole story
by Wendy Davis
CBS and Fox affiliates have filed a new lawsuit in Utah against streaming TV service Aereo, which launched in Salt Lake City six weeks … Read the whole story
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by Steve McClellan
The Former Razorfish executive is tasked with building client relationships and driving new business. Read the whole story
COMMENTARY
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My original intention was to write a column about the marketing of Obamacare to millennial youths. Indeed, up until last week, it seemed to … Read the whole story
COMMENTARY
by Ed Martin
It looks to me like the best new broadcast comedy of the 2013-14 fall season may be CBS' "Mom." It's the one freshman series … Read the whole story