by Joe Mandese
Erwin Ephron, once one of the most influential consultants shaping the way advertisers spend money to buy media, died Sunday. He was 79. Ephron's … Read the whole story
by Wayne Friedman
As Twitter activity about TV continues to climb, saturation can occur. While a Nielsen report says the TV-related tweets are rising, "the ratio of … Read the whole story
by Wayne Friedman
NFL Network's "Thursday Night Football" continues to eat into TV viewership among the bigger broadcast network players. Overall through five games, "Thursday Night Football" … Read the whole story
by Wayne Friedman
Fox News, MSNBC, and CNN may all have their distinct viewers -- but there is plenty of overlap. Among viewers of Fox News, 44% … Read the whole story
by Joe Mandese
In what is likely the most detailed analysis of the impact of programmatic media-buying to date, a unit of Interpublic this morning released estimates … Read the whole story
by Erik Sass
BrandVoice, Forbes Media's pioneering native advertising product, will contribute around 20% of the company's total advertising revenues in 2013. BrandVoice, which allows advertisers to … Read the whole story
by Wendy Davis
A recent pro-Aereo ruling by a federal appellate court is "threatening the very fundamentals of broadcast television," a coalition of TV broadcasters argue in … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Like most everybody, I remember where I was when I heard Kennedy was shot, when I saw the second plane hit the towers and … Read the whole story