by Erik Sass
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions … Read the whole story
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by Karlene Lukovitz
Taco Bell and the National Basketball Association have extended their partnership for another multi-year term and will expand it with a new digital and … Read the whole story
by Joe Mandese
Interpublic reported a relatively tepid growth of 1.8% during the third quarter of 2013, citing the performance of its financial management, rather than the … Read the whole story
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by Fern Siegel
Clear Channel Media and Entertainment and Black River Entertainment, an independent label, have teamed for a royalty agreement. The new deal allows Black River's … Read the whole story
by Erik Sass
Hearst Corp. has joined forces with AwesomenessTV, recently acquired by DreamWorks Animation, to re-launch "Seventeen" magazine's YouTube channel as part of a broader network … Read the whole story
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by Steve McClellan
In a very terse ruling handed down Wednesday the U.S. District Court Judge hearing the case ordered her earlier 87-page decision removed from the … Read the whole story
by Wayne Friedman
Grabbing another Walt Disney entertainment asset, ABC benefited on Wednesday night from a "Toy Story" Halloween TV special. "Toy Story of Terror!", a half-hour … Read the whole story
by Wayne Friedman
Oren Aviv, chief marketing officer at Twentieth Century Fox, has departed, according to a number of reports. Aviv will be replaced by Fox executives … Read the whole story
by Gavin O'Malley
As was widely predicted, Hulu on Thursday named Fox executive Mike Hopkins as its new CEO. A Hulu board director since 2011, Hopkins most … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A scientific study out of Connecticut College says that Oreos can be as addictive to the brain as cocaine, because they trigger the same … Read the whole story
COMMENTARY
by Ed Martin
Lost in the big fuss earlier this week about the titanic audience that tuned in for the Season Four premiere of AMC's "The Walking … Read the whole story