by Wayne Friedman
For the first time in five years, the media and entertainment industry is expected to outperform the major stock market indices in 2013. During … Read the whole story
by Wayne Friedman
Social media and TV programming continue to develop strong bonds among young media consumers -- but many of those same young consumers aren't all … Read the whole story
by Wayne Friedman
Viacom advertising veteran John Halley will be executive vice president and COO of ad sales, responsible for pricing and inventory, commercial operations, finance and … Read the whole story
by Fern Siegel
Hemisphere Media Group, a pure-play U.S. media company targeting the Hispanic TV/cable networks business, named Nicolas J. Valls executive vice president, ad sales. He … Read the whole story
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by Steve McClellan
Among the big holding companies, WPP was tops in Q3 organic growth. The U.S. rebounded significantly and WPP expects that trend to continue in … Read the whole story
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by Steve McClellan
Nearly 90% of marketers surveyed by Forbes and gyro say they are maintaining or growing their budgets. However, far fewer said they were focused … Read the whole story
by Erik Sass
Two of the main institutions serving magazine media, the Alliance for Audited Media and audience research firm GfK MRI, have entered into a marketing … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% of U.S. consumers switched from one brand to another this year (up 5%) … Read the whole story