by Joe Mandese
The good news is that Dentsu has emerged as a "truly global player operating in 110 countries around the world" following the completion of … Read the whole story
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by Steve McClellan
Horizon Media has launched a new marketing and consulting unit dedicated to healthcare and wellness, the New York-based media shop confirmed Tuesday. The division … Read the whole story
by Erik Sass
Outdoor advertising companies have encountered a wave of resistance in recent months as city and county governments impose restrictions on new billboard construction and … Read the whole story
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by Erik Sass
News Corp. reported its first quarterly results since its spinoff as a publishing company on Monday -- and as expected, in light of the … Read the whole story
by Wayne Friedman
Rocky times for pay TV business remain, especially when it comes to keeping or growing customers for cable operators. Brighter news: actual "cord cutting" … Read the whole story
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by Wayne Friedman
Television's marketing association, PromaxBDA, will have a new leader -- as Jonathan Block-Verk will be leaving to take a position at second-screen service Shazam, … Read the whole story
by Wayne Friedman
Dish Network gained modest increases in the number of its video and broadband subscribers as well as overall revenue for the fourth quarter, prompting … Read the whole story
COMMENTARY
by Ed Martin
"The Walking Dead" is simply too important a program -- not only for AMC but now for all of television -- for any of … Read the whole story
COMMENTARY
by Skip Brand
The mission of Xaxis, GroupM's audience buying company, is to use data and technology to help advertisers reach and engage audiences at scale. GroupM … Read the whole story