Shares of WPP stock were trading up -- near their 52-week high -- following a report that the world's largest agency holding company is … Read the whole story

MTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Read the whole story

No doubt giving more worries to those multichannel TV channel distributors, a new report says sports media rights will continue to steadily climb at … Read the whole story

Viacom's cable TV advertising revenue was up 10%, both for worldwide and U.S. domestic activity. Worldwide and U.S. domestic affiliate fees climbed 6%. Overall, … Read the whole story

There are fewer voices left inside Nielsen Audio, the new radio audience measurement division created by the marketing and media research giant's acquisition of … Read the whole story

Univision has formed a partnership with HSN called "Boutique Univision, una tienda de HSN" (Boutique Univision, an HSN store), a home-shopping platform targeting Hispanic … Read the whole story

Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story

Time Inc., which recently moved to lower the barrier between business and editorial operations by having magazine editors report to division presidents, is preparing … Read the whole story

Handing Google a victory in a long-running battle with the Authors Guild, a federal judge ruled that the search company's book scanning project is … Read the whole story

Imagine what Vice President Joe Biden would have said if he were employed by Google or Nielsen when news broke regarding their plans to … Read the whole story

Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story