by Wayne Friedman
Television advertising growth is expected to dip for the calendar year 2013 -- with overall U.S. advertising gains up 2.5%. Total TV advertising will … Read the whole story
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by Steve McClellan
The Omnicom shop picked up North America media duties and consolidated chores for Europe and Asia-Pacific while GroupM retained Latin America. Initiative was the … Read the whole story
by Erik Sass
Posterscope's U.K. operation has signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain. The … Read the whole story
by Wayne Friedman
Worldwide triple-play subscriptions -- those consumers who buy cable TV, landline phone and broadband from one company -- will continue to rise in the … Read the whole story
by Karl Greenberg
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
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by Steve McClellan
Media shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it has been selected as the media agency of record by mattress manufacturer Serta … Read the whole story
COMMENTARY
by
Sometimes it's hard to pick your battles of the sexes; this particular little dust-up has my head spinning. It's devolved into a fight between … Read the whole story
by Mark Walsh
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
A great marketer should abhor the consumers-want-to-disconnect thinking in advertising and media agencies. Going back to the less digitally connected times is not an … Read the whole story
COMMENTARY
by Ed Martin
The embrace of the old by the new seems to be happening everywhere. The most recent example is this week's announcement that Katie Couric, … Read the whole story