MediaLink, the influential marketing and media consultancy that prides itself on having the ears -- if not the pocketbooks -- of CMOs, has named … Read the whole story

As more online publishers embrace native advertising, big broadcast radio groups are also moving to increase their branded content offerings for advertisers. In the … Read the whole story

Fresher TV commercials, as well as measurement of those ads, are coming to time-shifted viewing -- perhaps first to Comcast's video-on-demand service. As part … Read the whole story

TV broadcast networks offered up mostly lower-rated programming for Sunday, the last day of the long holiday weekend, with four of the five major … Read the whole story

Still burdened with a mountain of debt from the deal to buy out shareholders and take the company private in 2007-2008, Clear Channel Communications … Read the whole story

Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines … Read the whole story

Say what you will about AMC's "The Walking Dead": When it concludes one of its half seasons, as it did last night, television suddenly … Read the whole story