by Wayne Friedman
Tight supply and big demand registered a quick sellout of Fox's Super Bowl game next February -- with advertising pricing estimated to be 10% … Read the whole story
by Wayne Friedman
Pay-TV "cord-cutting" and "cord-thinning" climbed a bit in the third quarter -- perhaps with higher activity to come. Among pay TV customers -- representing … Read the whole story
by Erik Sass
The decline in print advertising cut a wide swath through the magazine industry over the last decade, but some formerly defunct print titles are … Read the whole story
by Wendy Davis
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
by Erik Sass
If you like your football gossip delivered with a sweaty, manic edge you're in luck: Rob Ford, the scandal-prone mayor of Toronto, is coming … Read the whole story
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by Wayne Friedman
Unbundling of cable networks -- the move for a la carte programming for TV consumers -- is estimated to cost $45 billion in TV … Read the whole story
by Mark Walsh
Pandora in November saw its number of active listeners increase 2% from the prior month to 72.4 million after dipping slightly in October, following … Read the whole story
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by Steve McClellan
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story
COMMENTARY
by Tracy Gross
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provides for greater accountability overall for a medium that historically has been a … Read the whole story
by Tyler Loechner
Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story
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by Steve McClellan
It's the latest move by the companies to nurture start-ups in the ad tech space. Participating start-ups will give "Shark Tank"-like pitches at a … Read the whole story

COMMENTARY
by Ed Martin
How can a Christmas special produced in the Sixties continue to dominate holiday programming almost 50 years after its first telecast? Last Tuesday, CBS' … Read the whole story