by Joe Mandese
After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
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by Steve McClellan
Spending in the U.S. will get a little bump from Olympic Advertisers. Europe continues to struggle. Read the whole story
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by Steve McClellan
The agency also identified a handful of "youthful" markets where spending will soar over the next three years. North America is also showing some … Read the whole story
by Wayne Friedman
Local small and medium-sized businesses are "optimistic" about local media growth in the near term. When it comes to where local media dollars are … Read the whole story
by Joe Mandese
Media planning and research luminaries paid tribute to consultant Erwin Ephron last Thursday night during a memorial in New York City where speakers recognized … Read the whole story
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by Erik Sass
Business-to-business media revenues increased in the first half of the year, thanks to growth in digital advertising, business information services, and conferences and events, … Read the whole story
by Wayne Friedman
NBC may not have done well with early-season live programming, but its live musical "The Sound of Music" during this holiday period reversed that … Read the whole story
by Wayne Friedman
For the first time, a federal agency has estimated what entertainment, arts and advertising represent to the U.S. gross domestic product. Business generated by … Read the whole story
by Joe Mandese
In a new twist to the Web and mobile browser wars, Mozilla, the developer of the popular Firefox browser, is making a push into … Read the whole story
by Wendy Davis
The federal judge who recently prohibited online video company FilmOn X from operating "misunderstands FilmOn X's technology and misinterprets the plain language of the … Read the whole story
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by Fern Siegel
Journal Broadcast Group has named Eagle Television Sales, a division of Katz TV Group, as its new national sales rep for 10 of the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The market OTT providers have would seem to be able to seize is vast, based on a Digitalsmith survey that shows 74% of us … Read the whole story