by Wayne Friedman
DVR penetration in U.S. homes is slowing down, according to a new study by the Leichtman Research Group. While more homes have at least … Read the whole story
by Wayne Friedman
Incorporating seven days of program viewing data for selling metrics to TV advertisers, broadcast networks continue to see growth in time-shifting for their top … Read the whole story
by Joe Mandese
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
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by Steve McClellan
But the WPP CEO is "troubled" by the "exceptionally cautious" client approach to the marketplace. He also said WPP is redoubling efforts to properly … Read the whole story
by Karl Greenberg
In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story
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by Erik Sass
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story
by Gavin O'Malley
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
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by Wayne Friedman
Two major cable company executives have downplayed the possibility of a merger-buyout. Tom Rutledge, chief executive officer of Charter Communications, says "Charter doesn't need … Read the whole story
by Mark Walsh
In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story
by Erik Sass
Expect to see more pieces on the NSA's surveillance of online communications -- but maybe not quite as many as one might expect. That's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic needs to keep working on the me's before people are ready for the we's. General consumer: "I'm being targeted on my computer. This … Read the whole story