Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New … Read the whole story

Through the 12 weeks of the new season, now five broadcast networks -- NBC, Fox, CW, Telemundo, and Ion -- have witnessed higher viewership … Read the whole story

Bill Tucker joined MediaVest in 1999, subsequently serving as CEO at the agency. Most recently he was president, global client operations at the Starcom … Read the whole story

Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story

At a time when the advertising and media industries appear to be obsessed with the rapid acceleration of online video, one of the media … Read the whole story

Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story

Univision has struck a deal with MiTu to create short-form Spanish-language content for syndication on Univision's digital platforms. The emphasis is on lifestyle content … Read the whole story

Meredith Corp. has struck a deal with Tremor Video giving the latter responsibility for selling Meredith's unsold desktop pre-roll video advertising inventory. The deal … Read the whole story

It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story

Last week I posted an article exploring programmatic's place in place-based media. In it, I stated my belief that, while programmatic trading does exist … Read the whole story