by Joe Mandese
At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
by Wayne Friedman
LAS VEGAS -- Buying merchandise from one's TV remote isn't new -- but buying it during the airing of the biggest TV event of … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment, formerly known as Clear Channel Radio, is staying abreast of the electronic music trend through a partnership with SFX … Read the whole story
by Wayne Friedman
Multitasking may hit new levels of complexity should Giga Entertainment Media efforts come to pass. The media technology company says it has developed technology … Read the whole story
by Erik Sass
The battle for the dashboard continues, with digital radio rivals moving to increase their reach and bolster their advertising offerings. On Monday Clear Channel … Read the whole story
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by Larissa Faw
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report," will appear in a number of the brand's TV ads throughout 2014, … Read the whole story
by Joe Mandese
Katie Burke, a marketing and PR executive who previously served as communications director of Governor Arnold Schwarzenegger's reelection campaign in California, has joined Nielsen … Read the whole story
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by Larissa Faw
In a bid to boost viewer tune-in for network reality shows, TV networks are increasingly turning to sweepstakes to anchor their marketing efforts. These … Read the whole story
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by Karl Greenberg
The International Consumer Electronics Show is bringing in major brands like GE and Unilever, and what they are doing at the Las Vegas show … Read the whole story
by Gavin O'Malley
Forbes on Monday unveiled "Stream" -- a feature that allows readers to save, share and discover visual content from the magazine and Forbes.com. Stream … Read the whole story
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by P.J. Bednarski
TiVo showed off a Network DVR (NDVR) cloud television prototype at CES. As its name suggests, the NDVR is built on a network of … Read the whole story
COMMENTARY
by Ed Martin
As we careen into 2014 with dozens of new and returning shows suddenly crowding network schedules and many more set to debut in late … Read the whole story