Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story

The growth rate of inventory made available on real-time bidding (RTB) exchanges was precipitous in 2012, and while it tapered off in 2013, it … Read the whole story

Continuing to soar in viewership this season, the NFL's two Sunday Championship games posted dominating results over other competition. In prime time, Fox's contest … Read the whole story

ChoiceStream on Monday released the January Cost Calendar, its monthly report of how expensive it is to buy media targeting specific audiences. It was … Read the whole story

Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches … Read the whole story

Media Management Inc. has patented its ad auditing platform called Circle Audit. The firm claims it is "the only media audit firm that utilizes … Read the whole story

The redesign of The New York Times' Web site is generating a substantial volume of complaints and criticism along with kudos from users, media … Read the whole story

While supply will continue to outpace demand, mobile advertising spend will grow from $13 billion last year to $18 billion this year globally, Gartner … Read the whole story

F+W Media, which publishes newsletters and markets goods and services to craft enthusiasts via email, acquired New Track Media, an enthusiast publisher and e-commerce … Read the whole story

Google claims to have disabled more than 350 million unscrupulous ads, banned more than 270,000 advertisements, blacklisted more than 200,000 publisher pages, removed more … Read the whole story