by Joe Mandese
In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
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by Gavin O'Malley
Last year, how did digital video dollars compare to TV dollars? TV revenue rose $7 billion to $150 billion, while digital revenue rose $2 … Read the whole story
by Wayne Friedman
Verizon Communications has bought the remains of Intel Media proposed over-the-top pay TV service, OnCue. The initial plan is to launch the new OTT … Read the whole story
by Wayne Friedman
Don't look for more political TV dollars this year. But two years from now, the situation will change. Political ad spend should hit $2.6 … Read the whole story
by Erik Sass
With the Federal Aviation Administration loosening rules on the use of portable electronic devices during airplane flights, seatback trays could use an overhaul to … Read the whole story
by Wayne Friedman
Only about half of Super Bowl TV advertisers will see strong engagement results from their media investments. Doritos, Coca-Cola, Hyundai, M&Ms and Axe are … Read the whole story
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by Gavin O'Malley
Meredith Corp. has named Tim Russell as senior managing director of sales at Meredith Video Studios. In this new role, Russell will be responsible … Read the whole story
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by Steve McClellan
Profero, the global digital agency, has been rebranded Lowe Profero and will be integrated into the Lowe and Partners network. IPG said the two … Read the whole story
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by Mark Walsh
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announced on its site it had been bought by the Web giant. Yahoo … Read the whole story
by Larissa Faw
The QSR chain called a review last fall shortly after the arrival of new CMO Rob Lynch. Incumbent Crispin Porter + Bogusky decided not … Read the whole story
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by Dianna Dilworth
Trust for emails from Target are at an all time low. After the company's major data breach over the holidays, the company sent out … Read the whole story
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by Thom Forbes
In the digital wake of Verizon buying "the remains of" Intel Media and its OnCue CloudTV platform yesterday with the intent of launching "next-generation … Read the whole story