by Wayne Friedman
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Dozens of previously undisclosed classified documents, provided to Over the Line by Edward J. Snowden's cousin Ralphie, show that global intelligence agencies have not … Read the whole story
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by Gavin O'Malley
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
COMMENTARY
by A.J. Vernet
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story
by Steve McClellan
Claudia Caplan joins the holding company from RP3, where she was CMO. Zihla Salinas was previously CMO at Rapp. They will help MDC shops … Read the whole story
COMMENTARY
by Jason Marks
The Super Bowl is the advertising mecca -- a worshipful paean to marketing, where the audience looks forward to engaging with corporate America. The … Read the whole story
by Tyler Loechner
Jelli, a programmatic ad platform for the radio industry, on Thursday formally launched its platform for broadcast advertisers, dubbed RadioSpot. Mike Dougherty, co-founder and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Matt Roche, CEO of Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measurable way. … Read the whole story
by Wendy Davis
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
by Wayne Friedman
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus a year ago -- with its filmed/home entertainment division posting sharply lower revenues … Read the whole story
by Wayne Friedman
In the midst of fending off a takeover bid, Time Warner Cable posted higher profits in the fourth quarter of 2013. Time Warner Cable … Read the whole story
by Gavin O'Malley
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped the video giant's online platform and physical production studios to find fresh talent. … Read the whole story
by Erik Sass
In its latest win, JCDecaux signed a seven-year deal to provide ad services at Houston's George Bush Intercontinental Airport, with the option of a … Read the whole story
by Erik Sass
Niche Media Holdings is launching "Austin Way," a new regional lifestyle magazine for Austin, Texas. The magazine will be published six times a year … Read the whole story