Meredith ranked as the No. 1 media brand among the top 29 media companies rated by advertisers and agency executives during 2013, according to … Read the whole story
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I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. … Read the whole story
As part of its pre-IPO pitch to position itself to public investors, Madison Avenue's main data processor -- Mediaocean -- is repositioning itself as … Read the whole story
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What boggles the mind is to see so many brands and retailers rely on strategies that didn't consider the way people shop during the … Read the whole story
One of the few real surprises in this year's Ad Bowl was the commercial for girl power toymaker GoldieBlox, a small business operator that … Read the whole story
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
Experts tell me I have only six seconds to engage you. If the six-word "story" above did not, then I have failed. If it … Read the whole story
Big changes are afoot in the newspaper industry, including new owners at "The Boston Globe" and "Washington Post," raising hopes that new management and … Read the whole story
Click here to read this week's strip. Read the whole story
Broadcast license fees aren't the only thing that has risen over the last six Winter Olympics: The median age of TV viewers watching the … Read the whole story
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
Revolt.TV knows it needs more muscle to shake up the music business, and particularly within its distribution, marketing and programming divisions. So the digital … Read the whole story
The Interactive Advertising Bureau has extended its presence to Africa with the launch of a new branch in South Africa. The Digital Media & … Read the whole story
