by Wayne Friedman
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
COMMENTARY
by Ed Martin
Maybe it was the painfully prolonged, suspense-free and ultimately uninteresting slaughter of the Denver Broncos by the Seattle Seahawks that was wrapped around them. … Read the whole story
by Steve McClellan
The judge hearing the KSL Media case has given the new trustee authority to pay vendors and staff needed to resume reconciling the agency's … Read the whole story
COMMENTARY
by Richard Rojas
The Latin market in the United States has become an essential component for a brand's growth. For Latinos living in the U.S., brands that … Read the whole story
by Joe Mandese
The next generation of Madison Avenue audience-targeting very likely will be fought over IP -- not the acronym for "Internet protocol," where so much … Read the whole story
by Wayne Friedman
A Super Bowl blowout did nothing to dissuade TV viewers from giving the big football event another all-time record as the most-watched TV program … Read the whole story
by Wayne Friedman
Although the game was a blowout, marketers may have still gotten their share of attention during the Super Bowl -- even in the waning … Read the whole story
by Erik Sass
Univision Communications and Penske's Variety Media are expanding their content partnership with the creation of a new Spanish-language entertainment news brand, "Variety Latino - … Read the whole story
by Laurie Sullivan
Adobe has teamed with NBC Olympics, a division of the NBC Sports Group, to stream the Winter Olympics from the Sochi 2014 game. The … Read the whole story
by Tyler Loechner
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnect, a programmatic technology provider. Bannerconnect is based in the Netherlands. The acquisition … Read the whole story
by Erik Sass
Clear Channel Outdoor is extending the reach of its digital billboard network with 21 new displays around greater Los Angeles and El Paso, Texas, … Read the whole story
by Wendy Davis
In a motion filed with the court on Friday, FilmOn X argues that it should be able to intervene in aSupreme Court battle between … Read the whole story
-
by Karl Greenberg
Sapient's SapientNitro division has been tapped as global AOR for the Lycra brand. The work, to be run out of the agency's London office, … Read the whole story