The great ad tech IPO boom of 2013 has continued into 2014. The Rubicon Project has filed for a $100 million IPO. Rubicon's revenue … Read the whole story
Looking to create more ad inventory to young-skewing marketers, Turner Broadcasting has expanded its strong, mostly late-night Adult Swim programming block -- as well … Read the whole story
Two leading U.S. magazine publishers are wielding the axe this week, with Time Inc. cutting just under 500 employees and Source Interlink cutting around … Read the whole story
Gannett Co.'s total revenues fell 6% to $1.37 billion in the fourth quarter of 2013, reflecting declines in both its publishing and broadcasting businesses. … Read the whole story
Matt Seiler, global CEO of Interpublic's Mediabrands, has been named president of the prestigious Media Lions jury for the 2014 Cannes Lions festival. The … Read the whole story
Super Bowl viewership climbed steadily to around the 105 million level in the third and fourth quarter. The most-watched ads of the game were … Read the whole story
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that the campaign will involve an array of media channels, including the automaker's biggest … Read the whole story
A federal appellate court has revived a class-action lawsuit accusing data aggregator Spokeo of violating the federal Fair Credit Reporting Act. Read the whole story
- COMMENTARY
It's becoming increasingly apparent that "Downton Abbey," once lauded as an incisive depiction of the British class system, has largely abandoned class-based storylines in … Read the whole story
"It was nice to see that they had managed a lot of what they needed to do to reengage with consumers," Brand Keys President … Read the whole story
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
- COMMENTARY
No one brand really stood out in my mind this year. I think it's a combination of both the quality of the ads and … Read the whole story
COMMENTARYOne of the big stories during the 2013-14 "traditional" broadcast season has been the uncertain future (or "death" in some circles) of the network … Read the whole story
