NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a major advertising/sponsorship deal -- with General Electric. The former majority owner of NBCUniversal … Read the whole story
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
Marketers may soon look toward companies licensing stock images and videos to integrate their third-party data into their predictive ad-targeting models. Read the whole story
- COMMENTARY
Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story
The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story
- COMMENTARY
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
Eight nights of the Sochi Winter Olympics still have NBC trailing the Vancouver Games of 2012 -- but analysts point to the expected higher-rated … Read the whole story
First, let me apologize for this week's version of "Cover Story." The one we were planning got disrupted due to severe weather conditions. But … Read the whole story
Cinema advertising companies are looking to grab a slice of the TV advertising pie, and who's better qualified for slice-grabbing than former TV ad … Read the whole story
"We wanted to bring Season Three back in a big way, and we wanted to go Texas big," Tricia Melton, senior vice president of … Read the whole story
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story
