by Wayne Friedman
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a major advertising/sponsorship deal -- with General Electric. The former majority owner of NBCUniversal … Read the whole story
by Steve McClellan
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
by Wendy Davis
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
by Laurie Sullivan
Marketers may soon look toward companies licensing stock images and videos to integrate their third-party data into their predictive ad-targeting models. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story
by Steve McClellan
The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story
COMMENTARY
by Marc Roth
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
by Wayne Friedman
Eight nights of the Sochi Winter Olympics still have NBC trailing the Vancouver Games of 2012 -- but analysts point to the expected higher-rated … Read the whole story
by Joe Mandese
First, let me apologize for this week's version of "Cover Story." The one we were planning got disrupted due to severe weather conditions. But … Read the whole story
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by Erik Sass
Cinema advertising companies are looking to grab a slice of the TV advertising pie, and who's better qualified for slice-grabbing than former TV ad … Read the whole story
by Aaron Baar
"We wanted to bring Season Three back in a big way, and we wanted to go Texas big," Tricia Melton, senior vice president of … Read the whole story
by Mark Walsh
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story