by Laurie Sullivan
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
COMMENTARY
by Gary Holmes
In a year of great Sunday night television programming, the evening of Feb. 9, 2014 stands out for the diversity and volume of its … Read the whole story
by Laurie Sullivan
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
COMMENTARY
by Whitney Fishman
There are a myriad of transformational, mind-blowing, magical, quirky inventions and ideas being introduced daily that have the ability to disrupt and advance our … Read the whole story
by Wayne Friedman
The arrival of Jimmy Fallon as host of "The Tonight Show" offered up some predictably good -- but not stellar -- results. The first … Read the whole story
by Erik Sass
Clear Channel Airports has joined forces with Adlux, a media company targeting travelers who use private aviation, on a new advertising agreement that will … Read the whole story
by Steve Smith
As part of their sponsorship package, some athletes are contracted to post tweets on behalf of advertisers. Major brands are showing up often as … Read the whole story
by Erik Sass
Cumulus Media, the owner of the country's second-largest radio network, saw revenues increase 4.5% from $263.5 million to $275.5 million in the fourth quarter … Read the whole story
by Wayne Friedman
Looking at all TV network social media activity for January, one study says that among all TV networks, BET posted some of the strongest … Read the whole story