by Gavin O'Malley
Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story
by Joe Mandese
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
by Wayne Friedman
NBC Olympics prime-time numbers dipped under the 20 million viewer level for the first time on Tuesday -- the tenth day of the big … Read the whole story
by Wayne Friedman
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
by Wendy Davis
The Federal Communications Commission said today that it intends to move forward with a plan to prohibit broadband carriers from blocking or degrading traffic. … Read the whole story
by Tanya Gazdik
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
by Erik Sass
The lines between social, mobile and digital out-of-home media continue to blur, as marketers bring user-generated content to high-profile outdoor signage to engage consumers. … Read the whole story
by Steve McClellan
It might seem like an unusual purchase for an ad holding company, but MDC said it fits perfectly with its newly formed financial communications … Read the whole story
by Mark Walsh
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story
COMMENTARY
by
Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
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by Laurie Sullivan
Yahoo introduced an ad marketplace Wednesday that combines native and mobile search engine advertising. The company said bringing the two together allows advertisers to … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), … Read the whole story
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by Tyler Loechner
MediaMath and Sonobi on Wednesday announced a partnership that will make new "premium" inventory available to MediaMath clients. The inventory will be available via … Read the whole story
COMMENTARY
by Tom Cotton
Political-marketing experts are already hard at work on the 2016 presidential race. Brand marketers might ask how this is relevant to them, while political … Read the whole story