by Joe Mandese
Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC's coverage of the Winter Olympic Games from Sochi, Russia -- down more … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring … Read the whole story
by Wayne Friedman
Discovery of new TV shows still comes via traditional TV marketing platforms -- with channel surfing getting the highest results. New research finds that … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to a just-breaking story, GCHQ, a British government surveillance agency (with aid from-who-else but the NSA) has intercepted and stored the webcam images … Read the whole story
by Wayne Friedman
Strong advertising fourth-quarter results, boosted from "The Walking Dead," lifted AMC Network revenues for the period. Ad revenues climbed 31% to $205 million -- … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The cross-platform measurement market is awash with various solutions, but none able to successfully measure non-duplicated individual demographics across platforms -- except Project Blueprint. … Read the whole story
by Wayne Friedman
Discovery Communications is shifting network responsibilities among its senior executives. Eileen O'Neill, who was group president for Discovery Channel and TLC, will now be … Read the whole story
by Steve McClellan
As it has been each year since the Gunn Report For Media launched in 2004. GroupM repeated as Holding Company of the Year, while … Read the whole story
by Erik Sass
The technical side of publishing digital magazines and their associated Web sites and apps is getting a little easier courtesy of Adobe, which is … Read the whole story
by Larissa Faw
It's especially useful for those with disabilities but gives all users an easy hands-free way of using the device. Called Tilt Control, Isobar is … Read the whole story
by Aaron Baar
"People who watch the Oscars want to be a part of the experience, and a Twitter party is a great way to do that," … Read the whole story
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by Laurie Sullivan
Google has announced the first Ara Developers Conference to take place April 14 and 15, focusing on the Project Ara modular smartphone concept. The … Read the whole story