by Wayne Friedman
"Cosmos: A Spacetime Odyssey", Fox's 13-part science series that is also running on National Geographic Channel, has Samsung Galaxy and Chrysler as its official … Read the whole story
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by Joe Mandese
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
by Joe Mandese
High-end ad network and audience targeting firm Martini Media has shaken up its management team, naming COO Erik Pavelka CEO, replacing founding CEO Skip … Read the whole story
by Wayne Friedman
Although the Winter Olympics and the Super Bowl had predictable lower results for competing broadcast networks, cable networks overall witnessed slightly better ratings versus … Read the whole story
by Karlene Lukovitz
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 … Read the whole story
by Erik Sass
Programmatic buying is migrating from the online world to traditional media. Now, broadcast radio is getting the automated treatment thanks to Jelli, which has … Read the whole story
by Wendy Davis
Yahoo is asking a federal judge to dismiss a potential class-action lawsuit accusing the company of violating privacy laws by scanning email messages in … Read the whole story
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by Mark Walsh
Facebook is helping to drive younger readers to news sites, but turning them into loyal users remains a challenge, according to a new study … Read the whole story
COMMENTARY
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It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC … Read the whole story
by Erik Sass
As publisher Gannett seeks new revenue streams, USA Today Sports is continuing to expand into new businesses, including its latest venture into e-commerce. This … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The mobile phone is our daily command and control center for the hour-by-hour, minute-by-minute flow of our daily lives. The difference is, its pervasiveness … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, is a research extravaganza, if you will pardon the hyperbole. Each year, the … Read the whole story