Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story

Bob Liodice, CEO of the Association of National Advertisers, told a 4As gathering that media measurement has to improve or ad dollars will come … Read the whole story

WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story

With midterm elections coming up in November, America's attention is turning again to politics. Katz Radio Group, the country's largest radio sales representation company, … Read the whole story

Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story

LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story

WASHINGTON, DC -- "What is the bluest state, and why is it so sad," MediaPost columnist Bob Garfield asked chief Obama digital strategist Joe … Read the whole story

CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story

Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku … Read the whole story

Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story