Continuing the big TV station consolidation trend, Media General and LIN Media are merging -- creating what the companies say is the second-largest pure-play … Read the whole story
CBS Corp.'s planned spinoff of CBS Outdoor as a publicly traded company will raise as much as $560 million in the initial public offering, … Read the whole story
Nearly a decade ago, a fundamental shift began reshaping Madison Avenue as the world's biggest brands realized their relationship with consumers was changing and … Read the whole story
The most profitable media company last year isn't one with an immediately recognizable brand name -- Liberty Media Corp. Liberty Media rose to the … Read the whole story
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
Though CBS network viewership might be down for the NCAA Tournament, overall TV coverage of all national TV networks has posted viewership gains versus … Read the whole story
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Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not … Read the whole story
When Neustar acquired Aggregate Knowledge, a leading independent online data management platform, for $119 million a number of people in the ad technology community … Read the whole story
- COMMENTARY
The 2014 Oscars will long be remembered for the selfie that crashed Twitter and set a new high point for engagement. This was a … Read the whole story
TuneIn, a live radio online listening service, is getting play-by-play coverage of the 2014 NCAA Division I Men's Basketball Championship courtesy of radio content … Read the whole story
Facebook's $20 million settlement of a lawsuit stemming from its sponsored stories ads has caught the attention of the Federal Trade Commission, which this … Read the whole story
