by Wayne Friedman
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You can now buy media in hundredths of a second, so why not make the ad creative reflective of trending data such as likes … Read the whole story
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by Laurie Sullivan
Ad-supported free games are finally catching on. Some 86% of gamers prefer free games with ads compared with paid games without ads, per a … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
As the media industry continues to expand and transform, some truisms are beginning to emerge. Some are golden oldies that continue to guide us. … Read the whole story
by Mark Walsh
UPS has a long history of mobile innovation, but the demands of newly mobile-empowered customers are keeping the shipping giant on its toes. Rob … Read the whole story
COMMENTARY
by Joe Abruzzo
Despite the very low ratings per telecast within cable, highly dispersed schedules offer the opportunity to build unique reach - a fraction of a … Read the whole story
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by Mark Walsh
Yahoo on Thursday announced John Hayes, executive vice president and chief marketing officer at American Express, would not run for re-election on the company's … Read the whole story
by Wayne Friedman
Fox repeated another Wednesday night win -- helped by some reruns on other networks. "Idol" was at a Nielsen 2.2 rating/7 share among 18-49 … Read the whole story
by Tanya Gazdik
"Get them while they're young." It's a maxim that companies and marketers have long held dear. A series of studies shows just how far … Read the whole story
by Erik Sass
"People" has struck a deal with WhoSay, which promotes social media content from celebrities, that will bring celebrity social media content from WhoSay members … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced a new interface meant to encourage agencies to build in-house trading desks. Using DataXu's platform on … Read the whole story
by Gavin O'Malley
After successfully giving its "Real Housewives" franchise a boost, Bravo Media plans to expand its "social commercials" to other programs in the coming year. … Read the whole story
by Laurie Sullivan
CEO Satya Nadella has made cloud first, mobile first Microsoft's mantra. He explained the strategy and hinted at the product road map during a … Read the whole story