by Erik Sass
Local broadcasters are starting to resemble media and advertising agencies, as they expand their offerings for local clients to include a range of digital … Read the whole story
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by Wayne Friedman
Media mergers and acquisitions transactions show a slightly uptick in the number of deals and overall volume in the first quarter 2014. Led by … Read the whole story
by Wayne Friedman
Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of … Read the whole story
by Erik Sass
Six big media companies are joining forces to tout the desirability of the U.S. Hispanic market and the effectiveness of multiplatform Hispanic media for … Read the whole story
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by Tyler Loechner
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
by Wendy Davis
Blogs devoted to disseminating information to the public are entitled to the same rights in libel cases as mainstream media companies, a Florida appellate … Read the whole story
by Steve McClellan
The company has acquired Santiago-based Media Interactive SA, one of the biggest digital shops in the region with offices in Chile, Columbia and Peru. … Read the whole story
by Laurie Sullivan
Google reported revenue for the quarter, end March 31, 2014, rose 19% to $15.42 billion, compared with the year-ago quarter. The cost per click … Read the whole story
by Tyler Loechner
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
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by Mark Walsh
Marketing analytics start-up Beckon on Thursday announced closing $8 million in a first-round funding led by Canaan Partners. August Capital, which previously led the … Read the whole story
COMMENTARY
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In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands and agencies invested more ad dollars for search ads running across Google and Bing during Q1 2014, compared with the year-ago quarter, per … Read the whole story