Local broadcasters are starting to resemble media and advertising agencies, as they expand their offerings for local clients to include a range of digital … Read the whole story
Media mergers and acquisitions transactions show a slightly uptick in the number of deals and overall volume in the first quarter 2014. Led by … Read the whole story
Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of … Read the whole story
Six big media companies are joining forces to tout the desirability of the U.S. Hispanic market and the effectiveness of multiplatform Hispanic media for … Read the whole story
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
Blogs devoted to disseminating information to the public are entitled to the same rights in libel cases as mainstream media companies, a Florida appellate … Read the whole story
The company has acquired Santiago-based Media Interactive SA, one of the biggest digital shops in the region with offices in Chile, Columbia and Peru. … Read the whole story
Google reported revenue for the quarter, end March 31, 2014, rose 19% to $15.42 billion, compared with the year-ago quarter. The cost per click … Read the whole story
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
Marketing analytics start-up Beckon on Thursday announced closing $8 million in a first-round funding led by Canaan Partners. August Capital, which previously led the … Read the whole story
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In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin … Read the whole story
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Brands and agencies invested more ad dollars for search ads running across Google and Bing during Q1 2014, compared with the year-ago quarter, per … Read the whole story
