by Joe Mandese
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
COMMENTARY
by Ed Martin
AMC's "Mad Men" may be the go-to show right now for a look at the advertising business in the Sixties, but every now and … Read the whole story
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by Steve Smith
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable … Read the whole story
by Erik Sass
Total newspaper revenues, including advertising and circulation, fell 2.5% from $38.6 billion in 2012 to $37.5 billion in 2013, according to the latest figures … Read the whole story
COMMENTARY
by John Miller
In 2014, you'd better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online information … Read the whole story
by Mark Walsh
Chase on Thursday released an updated version of its app for the iPhone, intended to both streamline and personalize the mobile customer experience. Chase … Read the whole story
by Larry Dobrow
The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader … Read the whole story
by Laurie Sullivan
Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the … Read the whole story
by Wayne Friedman
With CBS airing reruns for much of its programming on a mid-April Thursday, ABC had a easy path for winning the night. ABC's "Scandal" … Read the whole story
by Wayne Friedman
Looking to shift more media executives' minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV. A … Read the whole story
by Larissa Faw
Spark is using social media tool Thurderclap to give ConAgra's fight against child hunger a boost. It's part of an effort to donate 7 … Read the whole story
by Steve McClellan
The agency said that it would work with Dave & Buster's on a comprehensive strategy that spans digital touch points, including mobile, Web and … Read the whole story
by Laurie Sullivan
Now there's a search engine for guns, drugs, stolen credit cards and other illegal things in what some have dubbed the dark underground market. … Read the whole story
by Tyler Loechner
Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has … Read the whole story