For 2013, the average online video ad was about double the price of a national TV commercial. An average online video ad -- for … Read the whole story

Although Comcast has seemingly beat out Charter Communications when it comes to buying Time Warner Cable, Charter might still benefit. Comcast will sell some … Read the whole story

Pay TV cord-cutting is still on the rise. Some 6.5% of U.S. homes in 2013 -- 7.6 million homes -- are cord-cutters, according to … Read the whole story

LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the … Read the whole story

At a time when the major TV networks are hyping the shift to so-called "C7" ratings (live same day average commercial ratings, plus seven … Read the whole story

Local ad platform YP has beefed up its digital ad offering by "investing heavily in programmatic" through a new partnership with OpenX. The companies … Read the whole story

The "super premium" bourbon brand is launching its first TV ad today. The ad, part of a broader brand campaign, will air on various … Read the whole story

"This is precisely the kind of advertisement we have come to expect from Chrysler," veteran auto analyst Michelle Krebs tells "Marketing Daily." "If you … Read the whole story

Zoom Media & Marketing -- which operates digital out-of-home video networks serving health clubs, bars and nightlife spots -- has signed a content partnership … Read the whole story

Univision Communications has announced a partnership with Bedrocket to launch Flama, an over-the-top (OTT) digital video network targeting viewers ages 15-30 with English-language video … Read the whole story