by Erik Sass
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
by Wendy Davis
The Supreme Court on Tuesday expressed skepticism about the legality of online streaming service Aereo, but also appeared concerned that a ruling against the … Read the whole story
by Wayne Friedman
On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring overall financial results. … Read the whole story
by Laurie Sullivan
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
by Joe Mandese
Longtime GroupM communications chief John Wolfe is out as part of a restructuring of the marketing communications department of the WPP media unit. As … Read the whole story
by Wayne Friedman
In the first quarter, AT&T says it had a net gain of 4% for its pay TV service, its U-verse TV -- some 201,000 … Read the whole story
by Steve McClellan
The approval process for the proposed Omnicom-Publicis merger has bogged down on several fronts, acknowledged Omnicom CEO John Wren. Certain approvals are critical or … Read the whole story
by Tyler Loechner
Yieldex --- a company that has spent the better part of a decade on the supply side of the equation by providing revenue management … Read the whole story
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by Tyler Loechner
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
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by P.J. Bednarski
The comedian and talk show star will host and executive produce a new show in which contestants have 24 hours to design and build … Read the whole story
by Tyler Loechner
AOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapore office with two new hires. The company has named Arjan Bolhius and … Read the whole story
COMMENTARY
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One day, Don Draper sleeps past noon, crawls out of bed, and discovers that he's a giant insect. Oh, wait. That's Franz Kafka's "Metamorphosis." … Read the whole story
COMMENTARY
by Catharine P. Taylor
While all of you were having too much fun stealing your kids' Easter candy, I spent the Easter weekend lamenting the fact that I … Read the whole story