by Wayne Friedman
FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoors. The three-year pact will give MillerCoors "official beer" status on FX, FXX … Read the whole story
by Tyler Loechner
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
by Mark Walsh
For now, mobile advertising continues to be Facebook's big moneymaker. Ads served on devices made up 59% of Facebook's ad sales in the first … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot to give clients the ability to use keyword targeting when buying via real-time … Read the whole story
by Laurie Sullivan
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story
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by Erik Sass
Newspaper advertising revenues continued to decline in the first quarter of the year, with two big publishers, Gannett and McClatchy, announcing declines due to … Read the whole story
by Steve McClellan
The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story
COMMENTARY
by Gabriel Lewis
This year's NewFronts will be all about highlighting scarcity in premium video. While there's still something of a learning curve when it comes to … Read the whole story
by Wayne Friedman
In a first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn't own -- … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
At its heart, the Aereo case is about the ability of those that benefit from the status quo to protect their business models and … Read the whole story
by Wendy Davis
In a victory for Gawker, a federal judge has dismissed Quentin Tarantino's lawsuit accusing the publisher of infringing his copyright by pointing people to … Read the whole story
by Erik Sass
XappMedia has raised $3 million for its debut of interactive audio ads for mobile apps that allow the listener to respond and immediately engage … Read the whole story
COMMENTARY
by Brian Wieser
Management teams on both sides have invested so much into the concept with clients, employees, regulators and shareholders that going back on the deal … Read the whole story