by Joe Mandese
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
-
by Laurie Sullivan
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
by Wayne Friedman
Looking more like a regular TV network, Netflix has struck deals with a number of small multiple system operators and TiVo that will give … Read the whole story
by Wendy Davis
The Internet standards group World Wide Web Consortium took a small but significant step forward this week with its 3-year-old initiative to implement the … Read the whole story
by Phyllis Fine
HOLLYWOOD -- "Exorcist" director William Friedkin told his Linda Blair crucifix masturbation story. Mel Brooks explained why he couldn't have made "Blazing Saddles" today, … Read the whole story
-
by Gavin O'Malley
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story
by Steve McClellan
The WPP CEO, commenting during a conference call with analysts, said the regulatory atmosphere in Europe has "tightened" and it is unlikely that Omnicom … Read the whole story
by Larissa Faw
Organic growth was a solid 8.3%, albeit down a bit from the 10.1% the company generated in the first quarter of 2013. New business … Read the whole story
by Wayne Friedman
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at … Read the whole story
by Erik Sass
CC Media Holdings, owner of Clear Channel Communications, announced that total revenues were essentially flat at $1.3 billion in the first quarter of the … Read the whole story
by Erik Sass
Lamar Advertising and CBS Outdoor have both received approval from the IRS for their proposed conversions to real estate investment trusts (REITs), clearing the … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) will launch a television campaign for its forthcoming campaign, The Dream Life, giving away $2 million immediately, plus $10,000 monthly … Read the whole story