by Mark Walsh
Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video … Read the whole story
-
by Joe Mandese
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The number of upfront presentations is getting so crowded that some networks want to make sure their message gets out -- even in reruns. … Read the whole story
by Gavin O'Malley
Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story
by Wayne Friedman
Another late night host is leaving: CBS' Craig Ferguson says he will be stepping down as host of "The Late Late Show" at the … Read the whole story
by Gavin O'Malley
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" … Read the whole story
by Wayne Friedman
Television advertising sales efforts between CBS and The CW Network will be coordinated for this upfront market. CBS, which in a joint venture with … Read the whole story
by Wayne Friedman
Bolstered by its merger with Young Broadcasting last year, Media General witnessed sharply higher first-quarter financial results. Media General is now the seventh-biggest U.S. … Read the whole story
by Wendy Davis
Google, Vibrant Media and WPP's Media Innovation Group acted "contrary to industry practice and contrary to their own privacy policies" when they circumvented Safari … Read the whole story
by Tyler Loechner
Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has … Read the whole story
by Mark Walsh
Facebook is expanding access to Business Manager, a tool that is intended to allow large advertisers and agencies to manage all of their ad … Read the whole story
by Steve McClellan
CEO Miles Nadal's compensation more than doubled to $20.7 million. The company reported that it has made changes in its executive compensation program after … Read the whole story
by Larissa Faw
The agency cites Rentrak's ability to target audiences more precisely. The deal expands the relationship between IPG and Rentrak, which is part of a … Read the whole story
by Erik Sass
The tortuous saga of "The Philadelphia Inquirer" continued last week with a ruling by Delaware Court of Chancery vice chancellor Donald F. Parsons Jr. … Read the whole story