by Joe Mandese
Just two months after formally launching, MDC Partners' Assembly is restructuring its top media-buying role, naming veteran buyer -- and seller -- Catherine Warburton … Read the whole story
by Wendy Davis
Yahoo has stopped honoring the do-not-track requests that users send through their browsers, the company said this week. The move marks a turnaround for … Read the whole story
by Steve McClellan
MEC has appointed Shenan Reed to the post of president, digital, North America. Reed is an agency entrepreneur who founded Morpheus Media in 2001, … Read the whole story
by Wayne Friedman
TV producers better ramp up TV show production -- otherwise we'll have apathetic binge-viewing TV consumers, according to a new study. Binge viewing is … Read the whole story
by Larissa Faw
Industry veteran Alexander Ouvaroff is tasked with growing Rosetta's West Coast business across its Technology & Telecommunications Industry Group and will lead account management … Read the whole story
by Erik Sass
Native advertising is the hot new thing nowadays, but remains controversial, as critics argue that it blurs the line between advertising and editorial content. … Read the whole story
by Gavin O'Malley
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ's mastery of "real-time marketing solutions," according to Trevor Fellows, head of global … Read the whole story
by Wayne Friedman
Higher winter Olympic TV advertising, retransmission fees and political advertising boosted Graham Holdings' Post-Newsweek TV stations in the first quarter. Revenues grew 24% to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In the annual ritual of news organizations hosting celebrities and government officials for a let-your-hair-down evening of entertainment and self-importance, it was super fun … Read the whole story
by Wayne Friedman
Crown Media Holdings -- the company of Hallmark Channel and the Hallmark Movie Channel -- posted modest gains in advertising and subscriber revenue for … Read the whole story
COMMENTARY
by Kate Reinmiller
As the number of devices and the complexity of ad executions increase, it's increasingly challenging-and vital-to ensure consumers can effectively engage with your content … Read the whole story